Have you read sci-fi novels where your brain has only to think of something that you need and voila -- you have it? AI is making this past fiction scenario into a future reality and is quickly transforming digital marketing. And while we haven't quite reached this point just yet, every day, AI is … [Read More...]
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How to plan and create SEO-friendly content
SEO-friendly content is all about ensuring that your content is timely, relevant and useful for your prospects and customers. Creating SEO-friendly content … [Read More...]
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Top 5 content trends for 2017
2017 is an exciting year for content. It's finally the year where you can target each customer so they have a unique experience with your brand. These 5 content trends are all inter-connected as everything in digital marketing is these days. And using them will make a big difference to your content marketing goals. #1. Video content Almost … Continue Readng...
How to Rank Well after Panda 4.0
On May 21, 2014, Google unleashed Panda 4.0, an update to their famous filter known for flushing out low quality content. Panda's main aim is to remove content that's thin, low-quality or spammy from rankings so that the user gets the highest quality results. Panda was first released in February 2011 and has had several updates. Panda 4.0 is the … Continue Readng...
25 Helpful Resources to Improve Your Writing Skills
We all know that improving your craft of writing can help you land lucrative gigs, improve your communication with prospects and customers and can even help you do well in jobs where you are not paid to write. So, where do you look online for inspiration to improve your writing skills? Fortunately, there are plenty of resources that we can tap … Continue Readng...
How to Delight Your Audience with Brand Storytelling
Stories sell. Stories excite our imagination and increase our passion. Above all a good story can make our audience relate to our brand by touching their hearts. And there’s no more powerful way to make a connection with your customer. Stories connect us to our listeners. When we share our own real-life stories or the stories of others our … Continue Readng...
10 SEO Mistakes You Can’t Afford with Your Content
A few years ago SEO was mostly technical. Nowadays, it's all about content. Due to rapid changes in SEO in the past few months, old SEO practices no longer work and may harm you. On the other hand, spending the time and doing the right things will result in better rankings and more visibility for your business. So how do you know what to avoid … Continue Readng...