Content marketing seems to be a buzzword today even though this type of marketing has been around forever. Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers.
The type of content you share is closely related to what you sell. You educate, entertain or inform people with valuable content that fills a need they may have. This way they also get to know and trust you and want to do business with you.
Content Marketing in today’s digital world includes creating content for web pages, whitepapers, case studies, webinars, videos, podcasts, emails, blogs and social media. Once that content is created it includes all the different channels you need to promote that content.
Content marketing helps you:
- Build trust with customers, and research shows that the more customers trust you, the more likely they are to buy from you.
- Establish your reputation as a thought leader in your industry, which is great for your brand and ultimately your product.
- Build relationships with your customer.
- Create fresh content that is great for search engine rankings, traffic, engagement and sales.
- Educate your customers about your product.
- Empower them with the knowledge to make the best and most informed decisions.
Let’s face it, in today’s global economy, your website is truly your virtual office. So the more people that stop by and engage with your content, the higher the chances of them buying from you versus your competitor.
Here are some recent articles. Enjoy!
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